2023 Digital Strategy Graduate (Jan 2023)

The Challenge

The Digital Strategy Group (DSG) works with C-level leadership at Adobe’s Enterprise customers to craft strategies for customer-experience transformation and digital innovation. Our engagements employ Adobe’s digital benchmarking capabilities, industry trends, customer-journey mapping, organizational assessments, high-level architecture assessments and other techniques to deliver high-impact recommendations. We also bring a deep industry perspective to the organization, delivering vision, published thought leadership, and aligning the ecosystem on an overall industry go-to-market strategy.

The Digital Strategy Analyst (Graduate) will take part in strategy engagements (typically 2 to 6 weeks each) for senior customers. For each engagement, you will be part of a high performing team to develop insights and recommendations through data analysis, market and ethnographic research, design thinking, customer interviews, financial impact modelling and other techniques. Delivering transformational plans and strategies to give our biggest customers hyper growth in their customer experiences and commercial performance.

You will also have opportunities to work with Adobe consultants to develop your recommendations into live, compelling presentations and demos.

This role offers rich opportunities to develop as a customer leader and business leader! You will learn the Cloud business and develop your network as you collaborate with people across Adobe, including from Sales, Marketing, Product, and Professional Services. You will have opportunities to rotate across DSG industry teams to deepen your subject matter expertise as you execute strategy engagements and contribute to industry leadership. You will also engage with Center of Excellence teams that drive core tools and capabilities that fuel DSG engagements, such as experience design and value.

At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world by numerous “best places to work” awards. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to build your career, Adobe’s the place for you. Every day, we get to work with some of the most creative, analytical, authentic and inspiring people in the world.

What you’ll do

We're seeking candidates who can contribute in one or more of the following areas:

• Experience design — run ethnographic interviews and journey diagnostics to understand customers’ unmet needs. Build brand-new web and mobile app experiences that delight our customers’ customers and improve performance. Use Adobe XD in hands on workshops to rapidly prototype and test new designs.
   
• Analytics and benchmarking — use Adobe’s unparalleled analytics dataset to show customers how their digital business compares within industry. Reveal insights from their own reports and the corresponding actions to optimize performance and customer experience.
   
• Economic impact analysis — assess how improvements to customer journey and business capabilities will grow revenues, reduce costs, and generate business value. Size potential opportunities to prioritize short- & long-term recommendations. Help customers write business cases to quantify value and rationalize technology investments.
   
• Experience architecture — assess customers’ technology landscape and data strategy to understand current implementation and usage. Recommend new solutions, integrations, and use cases to enable improved customer experiences.
   
• Customer experience – assess customer’s web, app, mobile or physical experiences to determine experience gaps or conceive ideas for improvement
   
• Strategic thinking – ability to use the analysis and benchmarking and apply it to a customer problem to solve, must have a problem-solving mindset and ability to apply to real-world scenarios vs theory. Leverage certain strategic tools to convey complex ideas simply to customers in order to drive their technology decisions.

You will also contribute industry leadership in the following ways:

• Industry perspective – collaborate to define Adobe’s perspective on impactful industry experiences by working with deep subject matter specialists. Apply that perspective by authoring thought leadership assets to drive demand generation, field enablement, etc. Be the voice of the industry within Adobe to inform product strategy.
   
• Industry & partner strategy – collaborate on Adobe’s strategy to deepen its customer footprint in core industries. Align the Adobe internal and partner ecosystem on the industry strategy and coordinate go-to-market efforts across functions.

What you need to succeed

• Pursuit of an MBA or equivalent advanced degree i.e Honours
• Outstanding record of academic achievement
• Demonstrated passion for digital experiences and/or cloud technology
• Exceptional analytical and quantitative problem-solving skills, including conducting research, analyzing data, developing hypotheses, and synthesizing recommendations
• Strong interpersonal skills with ability to work effectively with people at all levels
• Ability to communicate complex ideas effectively verbally and in writing or in a more creative storytelling capacity
• High degree of intellectual curiosity and ability to absorb concepts quickly

Desirable but not essential

• Work or internship experience in a leading technology company, strategy consulting organization, digital agency, or marketing department
• Experience in UX/UI design, user research and design-thinking methodologies
• Experience creating digital/brand/media strategies along with a practical understanding of the technologies and tactics necessary for execution
• Knowledge of brands and customer experience and how translate technology into executive content
• Knowledge of one of the following industry groups: Retail, Travel & Hospitality, Media & Entertainment, Financial Services, Healthcare, High Tech, Manufacturing, Public Sector
• Experience with the following languages and concepts: AI, web services and APIs, HTML, JavaScript, Java, relational databases, SQL scripting

Get to know us a little more

We're a NASDAQ-listed leader in digital marketing and media software, we help individuals and enterprise customers to make, manage and measure content to achieve their business goals.